Tecate launches new salty beer from exclusive floating bar in Gulf of Mexico

Tecate Light has launched a peculiar variation brew brewed with saltwater from the Gulf of Mexico, celebrating nationalist pridefulness and the richness of section ingredients. 

According to Tecate’s genitor company, Heineken, the oversea brackish makes Tecate Light much versatile erstwhile pairing with food, and connects with consumers who consciousness pridefulness successful everything Mexican.

“With this offering, we are celebrating our roots, connecting authentically with consumers and reinforcing pridefulness successful what’s made successful Mexico,” VP of Marketing for Heineken Mexico Marta García said.  

The caller salty brew was officially launched connected a floating barroom called “Bar Golfo de México”, acceptable atop a catamaran adjacent the seashore of Progreso, Yucatán.

Only a prime radical of press, influencers and contented creators were invited to the exclusive motorboat lawsuit past week. However, the catamaran volition unfastened to the wide nationalist during May and June. To beryllium portion of this experience, the event’s organizers suggest keeping an oculus connected Tecate’s societal media channels. 

Tecate’s selling determination makes a splash earlier a not-so-sunny geopolitical horizon, aft U.S. President Donald Trump decided to alteration the sanction of the Gulf of Mexico connected U.S. maps to Gulf of America earlier this year.

“This variation [of beer] represents a declaration of who we are: authentic, arrogant and acceptable to proceed evolving alongside our consumers,” Tecate marque manager Esteban Velasco said.

According to Heineken, the peculiar salty variation of Tecate Light is presently disposable lone astatine the Gulf of Mexico Bar, wherever the brew institution volition gauge user response. Broader organisation is expected successful June, erstwhile the brew is expected to deed SIX store refrigerators successful Monterrey, Mérida and Hermosillo. 

Tecate Light was launched by Cervecería Tecate successful 1992, becoming the archetypal airy brew produced and marketed successful Mexico. Since its launch, Tecate Light has experienced sustained maturation and is 1 of the best-selling beers successful Mexico.  

With reports from El Financiero, Thunder.mx, Sin Embargo and Infobae