Grupo Modelo set to invest US $3.6 billion in Mexico over the next three years

Grupo Modelo, Mexico’s apical brew maker, said it plans to put US $3.6 cardinal implicit the adjacent 3 years to renovate its Mexican plants, money recycling initiatives and concern section producers.

Raúl Escalante, Modelo’s vice president of firm affairs, made the announcement during President Claudia Sheinbaum’s Thursday greeting property conference, further boosting Sheinbaum’s imaginativeness for economical maturation contained successful her Plan México.

In announcing the concern astatine President Sheinbaum’s Thursday greeting property conference, Raúl Escalante, Modelo’s vice president of firm affairs, said his institution plans to assistance stores that merchantability its brew brands modernize their facilities.
(Presidencia/Cuartoscuro)

Economy Minister Marcelo Ebrard said Grupo Modelo’s concern lifts wide backing nether the Plan México umbrella to US $300 billion.

Sheinbaum expressed gratitude to Grupo Modelo portion highlighting the investment’s ecological focus, which includes reducing h2o usage successful accumulation and promoting the usage of returnable packaging and solid recycling programs.

“In the past decade, we person reduced by 30% the magnitude of h2o required to nutrient our beer,” Escalante said. “This has allowed america to afloat adhere to the nationalist close to h2o accord, ceding 20 cardinal cubic meters of h2o to the [National Water Commission].” 

The brewer volition supply backing and credits to the 300,000 shops that merchantability Modelo brew brands. “We mean to assistance our clients modernize by sharing exertion and encouraging the acquisition of much businesslike refrigerators,” Escalante said.

Modelo besides aims to sponsor euphony festivals and sporting events, thereby promoting what Escalante called “positive experiences for Mexicans.”

“We are with Mexico for amended oregon for worse,” Escalante said. He added that though 70% of goods utilized successful Modelo’s beermaking process are produced successful Mexico, “there is sizeable accidental to amended that figure.”

Sheinbaum praised Modelo’s committedness to Mexico, recalling that, portion she was politician of Mexico City (2018-2023), the institution provided backing aboriginal successful the COVID pandemic to decorativeness gathering a infirmary that had been near incomplete by the erstwhile administration.

“That infirmary helped dainty victims of the pandemic and present specializes successful bosom crab treatment,” she said.

Grupo Modelo is the nationalist person successful production, organisation and income of brew successful Mexico, including specified apical brands arsenic Corona, Victoria and Pacífico. It employs astir 30,000 astatine its 10 breweries, including 2 artisanal breweries and 1 experimental brewery.

Modelo besides owns bottle-making factories and malt-processing plants, and produces integrative vessel caps. The institution besides produces and distributes bottled h2o via a strategical confederation with Nestlé Waters.

“Mexico is our main market,” Escalante said, adding that Modelo has assurance successful Mexico and its people, and volition proceed gathering successful Mexico implicit the adjacent six years.

With reports from Expansión, El Financiero, Infobae and El Economista